Home » Designs » Managing IP’s Luxury Brands and Retail Forum

Managing IP’s Luxury Brands and Retail Forum

Keltie LLP

K2 IP Limited

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IPcopy is an intellectual property related news site covering a wide variety of IP related news and issues. We will also take the odd lighthearted look at IP. Feel free to contact us via the details on the About Us page. Disclaimer: Unless stated otherwise, the contributors to IPcopy (the "IPcopy writers") are patent and trade mark attorneys or patent and trade mark assistants at Keltie LLP or are network attorneys at K2 IP Limited. Guest contributors will be identified. This news site is the personal site of the contributors and is not edited by the authors' employer in any way. From time to time however IPcopy may publish practice notes, legal updates and marketing news from Keltie LLP or K2 IP Limited. Any such posts will be clearly marked. This news site is for information purposes only. Information posted to this news site is not legal advice and should not be taken as such. If you require IP related legal advice please contact your legal representative.

DiamondKeltie LLP was pleased to sponsor Managing IP’s Luxury Brands and Retail Forum which was held in London on 23 September 2015. Keltie’s panel focussed on design protection, and in particular on strategies involving registered designs. Manuela Macchi chaired the panel, Emily Weal spoke on the benefits of registered designs, and Benjamin Wright from JLR spoke about international filing strategies for registered design. Emily’s slides are available below – watch this space for  accompanying blog posts giving more details of the design cases discussed in the talk.

The forum was a fantastic event, and the venue was bursting at the seams with attendees. The day’s sessions covered a broad range of  topics, with speakers from all corners of the luxury brand industries, including jewellery, cars and alcoholic drinks. We heard stories of successful (and unsuccessful) social media campaigns, examples of inventive new anti-counterfeiting measures, and helpful advice on protecting brands and designs in emerging markets, particularly the BRIC countries. All round, the panels struck a particularly effective balance between investigating the relevant legal principles of IP, and discussing real-life examples and practical solutions for protecting luxury brands.

Keltie very much hopes the event will be repeated in future years!

Emily Weal 24 September 2015


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