Home » Trade Marks » Make America Great Again: The Trade Mark

Make America Great Again: The Trade Mark

Keltie LLP

K2 IP Limited

About IPcopy

IPcopy is an intellectual property related news site covering a wide variety of IP related news and issues. We will also take the odd lighthearted look at IP. Feel free to contact us via the details on the About Us page. Disclaimer: Unless stated otherwise, the contributors to IPcopy (the "IPcopy writers") are patent and trade mark attorneys or patent and trade mark assistants at Keltie LLP or are network attorneys at K2 IP Limited. Guest contributors will be identified. This news site is the personal site of the contributors and is not edited by the authors' employer in any way. From time to time however IPcopy may publish practice notes, legal updates and marketing news from Keltie LLP or K2 IP Limited. Any such posts will be clearly marked. This news site is for information purposes only. Information posted to this news site is not legal advice and should not be taken as such. If you require IP related legal advice please contact your legal representative.

trumpWhilst perusing a book of Trump quotes while buying a greetings card recently, I noted that one of his statements was directed toward an IP issue, namely his campaign slogan, “Make America Great Again”, and how he’d trademarked the saying.

Given that a favourite pastime of the US media seems to be fact checking everything Trump and Clinton say, IPcopy took a gander at the USPTO trade mark register to find out.

As it turns out there are multiple registrations and applications for the mark in the name of either the individual “Donald J Trump”, or in the name of “Donald J Trump for President Inc”, a non-profit corporation based in New York.

Of interest was the fact that Donald Trump actually registered “Make America Great Again” all the way back in 2012, a few days after President Obama won his second term of presidency. This 2012 filing was directed towards political action committee services and fundraising in the field of politics so perhaps the Republican nominee’s run for presidency of the United States has a longer history than some of us appreciated.

There are over 10 versions or variations of the slogan Make America Great Again on the USPTO register, four of which are owned by Donald Trump. Trade mark filings subsequent to the one in 2012 expand coverage to items such as bumper stickers, clothing, campaign buttons, political promotion, online journals, social networking services, sports bags, umbrellas, pet clothing (really?) and swim wear (hmm).

The phrase “Make America Great Again” was not actually coined by Trump (despite what some stories seem to suggest) as Ronald Reagan actually used a version of the phrase back in 1980.

Trump also isn’t the first person to trade mark campaign materials with President Obama previously applying for trade mark protection for, among other things,  a rising sun logo.

The Trump campaign website has a shop devoted to all the products you can buy. However, there appears to be no sign of any Trump branded swim wear, or maybe that should be swimming Trumps*, as suggested by one of the trade mark applications.

swimming-trump-3

An IPcopy exclusive of how a pair of swimming trumps could look…

Mark Richardson 7 October 2016

*Yes, this entire post has indeed been written as an excuse to make this pun

 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: