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New to IP? Here’s 10 facts about Intellectual Property

file2611249338382The aim of this article is to very briefly introduce some topics, facts and issues from the area of intellectual property law. This article is aimed at people who have had little or no contact with intellectual property and is designed as a (very brief) primer to highlight some particular elements of the subject area. (more…)

Branding – is monolithic best?

BMW: A monolithic brand. Shown here on the IPcopy news wagon

BMW: A monolithic brand. Shown here on the IPcopy news wagon

Consider a company selling non-pharmaceutical products to the general public (pharmaceutical products raise special issues, not discussed here).

The possible extremes of branding architecture are these:

  • “one product [or product type, or service (type)], one brand”;  and
  • “monolithic”. (more…)