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New Year’s resolutions, IP and Fitness

Leaving the overindulgence of the Christmas period and entering into the New Year of 2018, we will inevitably see an abrupt shift from yuletide-themed adverts to January clearance sales, and with it the traditional bombardment of reminders to buy sofas at half of the (alleged) recommended retail price, prompts to start putting down instalments on that dream summer holiday and, of course, the fitness and/or health-themed myriad of adverts that boisterously tell us to “start afresh” this New Year.  (more…)